Customer reviews are getting more and more relevant one Google update after another. Even more important is how search engines…or Google is getting smarter in detecting fake reviews. There are tons of fake reviews online and we can expect Google to do some more sweeping in the future. So if you think you can fool Google, or search engines for that matter, it’s only a matter of time.
There are different of ways to ask for reviews. Below I listed some of the techniques that work well for my clients.
- Ask…Literally when you’re face to face with the customer.
This is the simplest and most effective way to get honest reviews. What kind of review your business will get depends on the customer and the recent experience they had with you or with your staff.
In a previous article, I talked about how to ask for customer reviews and make customers happily oblige. Give it a visit and see how you can ensure an almost 100% positive feedback.
- Send them an e-note.
If you ask for your customers email addresses, which you should, send them a quick note and ask them about their recent visit to your store. And just below your email signature, put a quick reminder that they can write a review about your service or product including a link to Google + or your favorite review site.
- Offer Incentives.
A little something in exchange for reviews works like a charm. Just remind your customers that you’d appreciate it more if they wrote honest reviews. And I’d stay away from offering money in exchange of the review. A mug, pen, or even a keychain would work best.
- Include a link to your favorite review site in your receipts.
Just like in the e-note, put a quick reminder that they can always write a review about your service or product. Better if the reminder is in a different font and color to make it stand out.
Those are 4 of the most effective techniques my clients use when asking or hinting for reviews. What’s great about them is that you can implement all four at the same time. Give them a try and see how they work for your local search marketing campaign. And don’t forget to check back and tell us how it went.